Pankowski Advisory
Independent advisory focused on transactions, growth strategy and value creation across Central & Eastern Europe, specialized in health, fitness, wellness and technology-enabled businesses.
We work with founders, shareholders, investors and management teams where sector knowledge, transaction discipline and operational understanding materially shape the outcome.
About
Pankowski Advisory works where M&A, strategy and operating reality meet: preparing a business for sale, approaching investors, assessing strategic options or building value before a formal process starts.
The practice is led by Szymon Pankowski and supported by lean specialist teams. We combine transaction discipline with in-depth understanding of healthy lifestyle and technology-enabled businesses - their consumers, potential, synergies and operational challenges. The work is supported by active relationships with selected private equity investors, family offices, strategic buyers and senior sector decision-makers in Poland and across CEE.
Services
We help owners, investors and management teams identify value, strengthen the business case and convert it into strategic partnerships, investor interest or M&A execution.
Helping owners and shareholders assess the best next step: sell, wait, raise capital, acquire, build partnerships, reshape the model or improve first.
Services include
Finding market, partnership, pricing, margin, technology and AI-driven improvements in an AI-shaped business environment - with hands-on support for selected initiatives.
Services include
Preparing the company as a clear investment case and defining which type of investor or partner fits the situation.
Services include
Managing the process end to end: investor approach, materials, communication, negotiations and closing discipline.
Services include
Sectors
Our strongest sector experience sits in health-related businesses and technology-enabled growth. We focus on markets and models where customer behaviour, scalability, technology and investor appetite need to be translated into a credible value story.
Healthcare services, aesthetic medicine, beauty products, longevity concepts, mental health and wellbeing, and selected health platforms.
Fitness clubs, sport-related businesses, wellness concepts, active lifestyle brands, consumer communities and membership models.
Across our core and selected adjacent sectors, we support franchise systems, multi-site service concepts, rollout models, membership businesses and platform-like operating models.
Experience with tech-based and digitally scaled businesses supports work on technology-enabled services, digital platforms, e-commerce, subscription models, employee benefits and insurance-adjacent businesses.
Experience
Some mandates are not solved by simply running a process. They require understanding the sector, shaping the buyer universe, translating operating reality into investor logic and keeping founder, management and investor expectations aligned. Management and corporate venture-building experience helps us understand that strategy needs to be delivered, not only presented on screen.
Selected mandates across fitness, aesthetic medicine services and products, and consumer businesses.
Previous corporate finance work included sell-side, buy-side, privatisation and modelling assignments across multiple sectors.
Operating experience covers health ventures, franchise and multi-site models, digital development, AI-era strategic questions and business model reshaping.
Approach
The most valuable advisory work often happens before a formal process: pressure-testing assumptions, finding the right strategic path and deciding who should be in the conversation. This is where an independent view, market knowledge and relevant investor access can materially improve the outcome.
Sell now, build more value, raise capital, find a strategic partner, acquire, or wait? The right answer depends on objectives, timing, market context and execution capacity.
Market position, business model, economics, growth levers, AI potential and risks need to form one coherent, investor-ready view of value.
Strategic buyers, private equity, family offices, sector partners and international counterparties require different preparation, messaging and process ownership.
Contact
Direct senior contact. No intermediaries.
